Daniella began her floral career in 1994. Over the years she's worked for event companies and floral studios throughout England, Ireland and North America. Travel and exposure to different cities, environments and cultures has helped to shape the designer she is today. Daniella is a keen observer who appreciates the textures and movement of art, architecture and design, and the nuances of nature. She joined the Fresh team in 2006 and is currently our head designer.